Mobile Apps And Their Application

With the increase in mobile technology and people wanting more information readily available, mobile Apps is the keyword at the moment but why, what can you use an App for?

Mobile Apps And Their Application. Mobile Apps are available across iPhone and Android platforms for a wide variety of applications. For instance, workers that operate in low mobile signal coverage, could you an App for entering data into their mobile device, so when signal is available the data can be uploaded to a central office.

Mobile Apps and their application:

1. Public Relations Tool – Mobile Apps are the buzz word in media platforms, whether it be in the printed press or online, its a great method to attract media attention, which can drive visitors to your website.

2. Reach a targeted audience – Most mobile users are technology savvy people, who want regular and technological information. Then there are others who love oddities, fashion tools but mostly they want something that can be fun or informative and are willing to pay for that.

3. Increase brand image and advertising – Create something different, special, or something weird!! Having an App that is different, showing your brand could reach a new audience and make a different avenue for visitors to your company.It’s a great opportunity to advertise your brand to a big wide world at a relatively low cost. Create something unique and stand out from the crowd!

4. Be at the forefront of innovation – being at the forefront of innovation can be incredibly lucrative. Ask any big brand which created a web-site before its competitors did. Don’t be the one who wonders “what just happened”? Make things happen! The Planet of the Apps will be HUGE and the sooner you embrace change, the more opportunities you will have.

5. Profit– Mobile Apps can be a source of income in different ways. Good Apps can be sold via the App store, iPhone store or be given away to customers for a variety of applications. These can then bring extra visitors to your company, thus improving sales, turnover and profit!

6. Expectation – It is fashionable to have an App. So your customers will expect you to have one. Show your customers, past, present and future that you are at the leading edge of technology. Get an App.

7. Competition – with more than 200,000 applications on the App Store, it is highly likely that your competitors do have an app for their products or services. If that is the case – you have to have one as well to keep up with the competition. If they don’t have – lucky you! Get one, to be a step ahead of your competition.

8. Additional form of contact, interaction and show-off – the more opportunities you have to interact with your clients and show-off your brand, the better. An iPhone app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.

Mobile Apps and their application is a new and innovative area of advertising. In a recession, the ability in surviving in business, getting more customers, more sales, turnover and profit than your competitors is a way of life and being at the fore front of technology can help with that cutting edge in survival.

Top 10 Social Media Apps Which Gained Immense Attention in the Year 2016

Social media is a great way to interact with people and share your interests, thought, and likings. Over the years since the day internet launched, apps like this have been floating around like anything. All kind of apps from daily life to social to personal. It’s all there to make our lives that little more convenient. There are many apps we all are familiar with and using on a regular basis like it’s a part of our lives. However, there are still quite a few apps not everyone is familiar with or using.

Here is the list of top 10 social media apps which gained immense attention in the year 2016 and are insanely addictive as well as productive.

1. Tumblr

One of this year’s biggest hit. This app lets you share your thoughts, posts; it’s like running your own blog channel. Through Tumblr, you can interact with people with same likings and thoughts. You can follow what others have to say, post, opinion about your favourite fandom. Tumblr is very easy to use as well very easy to understand.

2. Quora

I too got addicted to this application all through the year and maybe I’m still. This app lets you post any query (Quora) and let you read other’s queries. You can improve and gather much information through this app. For your intellectual hunger, this app is for you.

3. Whisper

Have some secrets you want to tell someone. Have any confessions to be confessed. This app will let you post anonymously, you can post everything or whatever you’re holding back without having to reveal yourself. You can chat with anyone anonymously. Whisper has gained many eyes through its creepy, clingy, funny, weird confessions.

4. Goodreads

Are you a book nerd? I’m for sure. This is a wonderful application for all the book lovers out there. Through this app, you can track all the books you’ve read or want to read. Comment on your daily progress with a book. Review your book. Chat with other book nerds. Create or join book clubs. A drama paradise for every book nerds.

5. Amino

We all follow some fandom or another. For your fandom craving, you can simply install this amino app of your favourite fandom or start your blog and write a comment on someone’s post and definitely chat with another Potterhead, Directioner, book nerd and more.

6. Yik yak

Once you download this app, I can bet my life you’ll live it. This app has gained massive popularity this year because of its individuality and uniqueness. This app lets you share/post question or discussion thread under 5 Miles radius. You see, write, chat anonymously to and with anyone under 5 Miles radius. This app sure is a famous app to spend time on for campus students.

7. Pinterest

This app will surely be your favourite spot to spend time as it displays everything of your liking. You can select your interest and then the app will display only and only posts related to the topics you’ve selected.

You scroll through different and bazillion article or DIYs relating to the topic of your interest. A perfect time pass!

8. Peach

Missing Vine already. Peach is an app created by the co-founder of the Vine name, Dom Hoffmann. Peach is a combination of all social media app with more fun and uniqueness. This app allows the users to interact with other users holding similar interests through hashtagging. This app has quickly expanded its mainstream popularity.

9. StumbleUpon

This app is pretty much like Pinterest. StumbleUpon is your one-stop solution for all your interest. Like Pinterest you’ve to select your topic of interest and the app will gather all the highlights, app, news, posts relating your interest. You can meet and chat with other people with similar interests as you.

10. Wanelo

We all are fashion savvy. This app will let you see all the information and offers available or given my big brands you like. You can scroll down through your favorite brand’s new outfits and save it to the cart as well as see what your Neighbours have wearing or what’s trending in fashion. Pretty much a fashion paradise for all the women out there.

So these were some of the most popular social media sites for the year 2016.

5 Surefire Tricks to Build a Successful Fashion Mobile App

No aspect of our lives have been left untouched by technology and this brings a sheer blessing for the fashion forward mortals. Nowadays, we can choose our dream outfit with a single click and do not need to visit different fashion stores anymore. Adhering this fact, it has become immensely significant to develop a mobile app for the fashion merchants. However, with the App Stores bombarded with millions of options, it is a daunting task for your app to reach users’ hands. Thus, you must follow certain tricks and tips to build a creative app for your fashion business.

Ease of Use

User experience is one of the prime areas of concern as people always admire something that delivers simplicity and convenience. Building an user-friendly app can deliver an outstanding mobile shopping experience to users which, further would soar up the revenue of your business. Moreover, by keeping it simple and crisp, you can minimise the development costs as well.

Interactivity and Responsiveness

You must try to get the pulse of customers, their online search pattern and have a clear idea about their needs and requirements. Thus, you should include significant features like user reviews, detailed product descriptions and other intuitive elements. You can pamper your users with trendy tips and tricks to enhance their taste of fashion. Moreover, it is important to respond to the customer queries and offer relevant information about product promotions and offers to make them feel connected with your brand.

Constant Updates and Add-ons

An informative mobile app will surely attract many shoppers. Thus, you need to constantly update the details about product name, price, discounts and user reviews and keep the users informed about the latest changes. Furthermore, you need to add new features and functionality to it to entice your users and grab their interest in the long run.

Persistence

The moment you get into an industry, it is certain that you are surely going to face pushback. During the primary stage, you might face negative feedback and pushback. However, it is important to stay persistent as over time, people will found interest in your app and will like your innovation as well. Thus, bringing new things to users and keep going on is the key to succeed in the mobile-first world.

Develop Distributed Feature Flags

While penetrating in a highly evolving and competitive landscape, you need to reach, iterate, track and react to the users’ needs quickly. Adding distributed feature flags is one of the most efficient ways to do so. Feature flags will allow you to deliver new elements to the users swiftly as you can separate the ‘ready-to-deploy’ features from those which, needs to go through the testing process. Moreover, these will help you to run multivariate tests and mitigate the scalability concerns as well.

Final word

Your app must have the spark to foster the love for fashion of customers. Partnering with an established developer for your mobile app development project can help you to get close to build an engaging app, find new prospects, increase conversions thereby, leading you to succeed.

How Is Apples IOS 6 Passbook App Going to Change the Electronic Wallet World?

How is Apples iOS 6 Passbook App Going to Impact Other Electronic Wallets?

Apple has entered the smartphone wallet business with a new application in iOS 6 called Passbook; a prelude to what might soon become a fully-fledged electronic wallet. With the Apple brand behind it, it is expected that all aspects of mobile payments, ticketing, and discounts will change forever.

Introducing Passbook

On Monday, June 11, 2012 at the Worldwide Development Conference (WWDC), Apple announced it’s very own mobile wallet application known as Passbook. Passbook is an iOS 6 app that will be fully integrated into the latest iPhone operating system. Expected to be released sometime in October it’s most likely to launch along with the iPhone 5 release. Apple provides an API to enable developers to create, manage and distribute Apple-approved boarding passes, reward cards, gift cards, incentive cards, and more in a single place. In a similar fashion to the iOS Books and Newsstand apps, Apple are providing a native platform that allows business owners to get their business and service offerings in front of iPhone users.

A Beautiful User Interface

Apple’s development of Passbook establishes a secure-standard for supporting and organising virtual tickets, store cards, coupons, and offers in the mobile iOS devices. An impressive array of features will appear at the time of the initial launch with a lot more to follow as developers start to integrate the system elsewhere. Prior to its official launch, Apple has already built an existing list of large retailers that wish to integrate the Passbook technology into existing iOS applications, such as Starbucks popular barcode payments app. More small and large businesses are expected to announce how they intend to use Passbook to their advantage closer to the launch date.

Passbook presents a great looking simple-to-use card-style user interface (UI) that updates live as the store cards or passes are used. Apple have taken care of the way that a user, and the business, interacts with the digital Passes. There are certain constraints, like the size of the Pass, or the number of fields allowed, or how the user can choose to be informed etc.. but Apple are attempting to offer a truly open system. An application that can be used by any retailer wishing to offer digital passes. There will also be a rich set of features, including time and location based information, access to prior purchasing history, and access to personal data.

Passes within the Passbook app itself are very attractive. They really feel great to look at and play with. It feels so much more 21st century than a stuffed wallet or purse full of paper and plastic. Each type of pass has a slightly different style that allows the user to quickly find the right one. For example a retail coupon has a serrated edges to graphically illustrate a discount or a movie ticket has a half-circle clipped at the top to illustrate the likeness of a ticket stub.

These Passbook standards and the API suggests Apple are creating their foundation for how they might wish to integrate their technology with Visa, MasterCard or similar payment card processing networks.

Built in Features

Passbook is a fully functioning application, and any business creating and distributing these passes can exploit the Passbook features immediately:

  • Geolocation
  • Push Updates
  • Calendar Updates

Geolocation: The pass will automatically appear when the iPhone user reaches a particular place. When the device is near a retailer, or whatever location the Pass creator chooses, a message appears on the lock screen to alert the user that they have a Pass (perhaps a discount coupon or a loyalty card) that can be redeemed. Not only is this very convenient for the iPhone user but also allows retailers the option to push offers and incentives based on a range of criteria, including that of location.

Examples:

  • A large chain coffee company delivers their loyalty card via Passbook so that it opens automatically once a user gets close to a particular store. Instant access is given to the barcode system which the user simply scans at the terminal and then they enjoy their cup off coffee. They don’t even need to type in their password to unlock the phone.
  • An electronic store ‘pushes’ a coupon the instant they arrive at the store; Passbook notifies the shopper of their current balance and the discount available.
  • A mass transit railway company issue Passbook Passes to display the number of rides or credits available, with a scannable barcode for use at the ticket office.
  • A ticketing company issues Passbook tickets which will instantly pop up at the time of the concert, and again when the device holder gets close to the venue; building up excitement and maximising audience engagement.

Push Updates: All coupons, cards and tickets come with the ability to dynamically update. Updated information can be instantly pushed to the iPhone lockscreen which then opens up the specific Pass in Passbook. The notice is pushed to the lock screen, the relevant pass then appears and the updated information is circled, with some cool animation; quickly informing the user what’s changed.

Examples:

  • An airline issues Passbook boarding passes. In the last hour they need to change departure gate, so push an update to all the Passbook boarding pass holders who quickly receive the updated notification and the Boarding Pass is automatically updated.
  • A large retail store, issues it’s loyalty cards via Passbook. When someone spends over a certain amount and they move to ‘Platinum status’, Passbook provides them a little ‘congratulation update’ and the Pass Image changes colour to indicate their new status.

Integration with Calendar and Reminders: The Pass can be tagged with a certain date and time. If activated, the reminder can appear in the user’s iOS calendar. At the appropriate time the reminder will appear on the user’s device and the can immediately go straight to the relevant Pass in Passbook.

Examples:

  • An airline ticket is purchased with date exclusions and alerts are sent to the Pass owner when an available open date presents itself.
  • Someone sends his birthday invites via Passbook and using the calendar invite feature the app will allow event tickets to be pushed on to friends to accept and attend.

By combining Geolocation, Live updates and the Reminder functionality the end user can look forward to a wonderfully rich experience. And thanks to Apple’s ingenuity, the user won’t be annoyed by the little things that could ruin the experience. For example the screen doesn’t rotate when a Pass is open; so unlike when using Safari, Passbook keeps your barcode in one orientation. Also, the screen remains lit when a Pass is open; nothing would be more annoying than trying to scan your pass and the screen saver comes on! Using Passbook is a truly engaging, exciting, convenient and useful experience. So much more fun than old paper tickets, or plastic membership cards that clog up wallets.

As Apple offers advanced functionality, and developers get to integrate more impressive options, the Passbook platform will end up a spectacular system for store cards, tickets, and payment innovations.

Bar Codes

Initially Apple is introducing Passbook with the integration of 2D bar codes. This simple bar code facility allows the user to redeem the voucher and allows the retailer to confirm the validity of the Pass. Apple chose 2D bar codes, instead of the older 1D bar codes, as there were some problems with scanners recognizing 1D barcodes on an LED screen. The Pass creator can choose to generate a 2 Bar Code in any of the most popular formats; Aztec, PDF147 or QR Code.

Near Field Communication (NFC)

Despite much speculation, it doesn’t look like Apple will launch Passbook with NFC (Near-field communication) integration although longer term there seems to be light doubt that this upgrade in hardware is on its way.

When NFC is released in a next generation of Apple iPhones it will offer the ability to integrate much better with retailers existing payment processing systems. NFC systems are at present being installed at many retailers (mostly larger establishments) as part of MasterCard’s and Visa’s mandate on having a high volume of NFC and EMV transactions by the year 2014. Apple are expected to be at the front of the cue with the NFC technology once its integrated into the iOS as more of the NFC payments systems become available at merchants.

Payment Integration

It’s just a matter of time before Apple put its full weight behind the Passbook app to integrate payment card facilities. Although, given the regulation and the general complexity of the payment space, we can’t see Passbook fully substituting existing payment cards (MasterCard and Visa), but rather combine the use of both of these services.

Apple is wisely implementing a wallet app that works with existing infrastructure, rather than against. A lot of companies have tried to completely transform the mobile payment space while ignoring the incredible weight and power of the companies they were trying to do battle with; namely the banks and credit card companies. With Passbook, Apple is clever to keep these guys onside by working with them and not against. Passbook is ultimately a platform for innovation allowing any company to easily be part of the mobile payments space, without having to heavily invest in their own wallet application.

Business Opportunity

Passbook is expected to have a direct impact on all businesses involved in payments, loyalty cards, store cards, gift cards, ticketing (airlines, trains, etc.), and incentive cards. Getting ready for Passbook now couldn’t be anymore obvious for small or large business alike. History has shown us that anyone aligning themselves with the Apple eco-system benefits massively. You only have to think about how many people are going to be rushing to the store for a new iPhone 5.0 and when they want to fill their empty Passbook, where are they going to turn?

In a similar fashion to the app store, Apple aims to seed 1000s of new ideas and start-ups. Companies that are already working to learn this technology will be the first to announce and benefit from this new eco-system. If you have ambitions for developing spectacular wallet ideas, then Passbook is a perfect platform for your creativity. Businesses don’t have to overly invest in a standalone application or try to solve all the interface challenges that Apple has worked out for them.

Apple has a long standing history of shifting the direction of a companies business plans, even the most successful ones. Passbook has the potential to make dozens of products irrelevant or redundant in the near future.

Some critics have suggested that Passbook is just a basic wallet application and not a required addition to the iOS. And it seems these people are ignoring the true opportunity. History will show that the introduction of Passbook all aspects of mobile payments, ticketing, and discounts will change forever. Time to get on board.