Commercial Agents – Tips for Advertising Commercial Property on the Internet

When it comes to advertising your commercial property listing on the Internet, the strategy you adopt is really important given that many other properties will be similarly listed in the same general location or suburb. In other words each listed property has to be individually optimised for the internet advertising process. If you want enquiry from your marketing efforts on the internet, then you have no choice.

The Internet is one of the most convenient and effective ways to advertise commercial and retail property today. It is cost effective and conveniently accessed by the people looking to buy or lease property. Just about every property that is available for sale or lease will be placed on the Internet, so you have some competition to handle and position against.

In any given suburbs and for any property type you are likely to have 50 or more properties competing against you as the salesperson or property owner promoting the property; sometimes (and in the case of CBD or capital city property) this number is even more difficult.

The numbers can be stacked against you as the marketer of property. This is where the expertise and experience of the commercial agent becomes crucial to the marketing and promotion process.

Today you can simply not advertise the property and hope that the results will come in the door or a cross the telephone. You need to think about the Internet Marketing process as it applies to the particular property listing and then you need to apply particular processes and strategies.

Here are some ideas to help you:

  • List your property on industry based websites that are well accepted and proven promoters of commercial property. Get some statistics from each of the website portals to understand their positioning and results on the search engines.
  • Design the adverts for the property around the relevant features, improvements, and location. To achieve this, you really do need to understand the target market that will be attracted to the property. The advertising needs to be appointed to the target market in a way in which interest can be optimised.
  • Use keywords within the property advertisement that are used currently in accessing properties through the search engines. You can do a keyword search with most of the search engines to understand the types of enquiries that are being made currently.
  • You can pay for priority placement in some of the search engines and commercial property website portals. This comes at a premium but is very relevant for quality properties.
  • Send out emails to your database and prospects, with links to the particular property advert on the internet. There are some good software packages available that do this very well. Track the opens and the hits on the email.
  • Break the advert down into simple form and presentation. Dot points that feature the attractive aspects of the property should be used in preference to the long and drawn-out sentences that we have seen in the past.
  • They say a picture is worth 1000 words. When it comes to property advertising, the observation is relevant and a real. As part of your marketing campaign, get some professionally prepared photographs of the property taken at the best times of day. One or two photographs should appear at the top of your advertising.
  • Develop a caption to place consistently across all the advertising material. The caption should be relevant to the target market and attract interest.
  • Make it easy for people to contact you to make further enquiries. It is questionable whether the address of the property should be placed on the advertisement. This can sometimes lead to lost enquiry not reaching the agency. In simple terms you want people to ring you. When they make contact, you can optimise the enquiry and qualify the inspection.
  • The method of marketing and advertising on the Internet should be optimised for the first three or four weeks of the advertising campaign. It is a proven fact that most enquiry with most property types come to you during this period. It is also a known fact that most people tend to review properties listed on the Internet between the days of Wednesday and Saturday in each week. If you track your website hits, you will likely see that this is a proven fact.
  • Every property listed on the Internet should have the page hits tracked from the start of the campaign. In this way you will know how a particular property is comparing to others that you have listed. If you cannot see reasonable improvement in Internet hits from the start of the campaign, then you should review the advertising for different wordage and placement.

As a permanent and long-term strategy for your personal Internet profile, it is best that you write industry based articles about your property type specialty and location, and then place them on a personal blog. Providing you adopt this strategy regularly, you will find that the personal profile of your name and property specialty will improve. This will have benefits across all the search engines and potentially lift the levels of enquiry you get from the Internet.

The Top 4 Fashion iPad and iPhone Apps

Trends and advice has been an occurring theme in fashion and style for a long time. For 2011, the top apps for fashion and style bring a lot of appearance and a collective expression of individual style.

Style.com App

For over 10 years, this New York based website, Style.com has been providing advice, news, and updates over the internet from thousands of photos, trends, and interactive media. Style.com’s mobile app is no different, it provides the best fashion coverage from all over the World. Style.com App comes in both
Gilt on the Go

Gilt on the Go provides fashion news away from a computer. The name says it all, it provides style advice, shopping advice and suggestions, and more on the go from the Gilt Group. Their newest version of the app includes product sharing to Facebook, Twitter, and Email, full shopping capabilities from order history and tracking and product availability and sizing charts. Available for both iPhone, iTouch, and iPad on iTunes.

ShopStyle

The ShopStyle App by Sugar Inc is truly unique. It combines multiple stores into one app bringing together a seamless integration of all the brands you love. This is fashion at your fingertips. To name a few stores, they have Nordstrom’s, Ann Taylor, Brooks Brothers, Sephora, Giorgio Armani and more. The search is very intuitive, you can view the latest products based off categories (Men, Women, Kids & Baby), Keybased Searches, Brand type, Sizes, Color, and Price.

Interview Magazine

Interview Magazine’s App is quite the trend setter. The unique imagery and use of colors alone make the app stand out, but this app gives indepth information on fashion, film, music, art, and culture combining the worlds greatest media influences packed with interviews, images, audio, and video content.

All of these iPad and iPhone Apps are free and provide the best way to keep updated in fashion and find the products you need.

Commercial Agents – 3 Ways to Bring Buyers to Your Commercial Property

The time on market for your commercial property can be lengthy today unless you understand exactly who you are marketing the property to and what that target audience is actually looking for by way of property type, age, improvements, location, and price.

In simple terms, you need to attract more enquiry from every marketing campaign. That’s what good real estate agents do; it is not a matter of list a property and hope today. Every property today has to be correctly listed and comprehensively promoted. The experience of the agent or salesperson is now more important than ever before.

So, attracting buyers today can be a bit tricky. Defining the target market will help you when it comes to selling every commercial or retail property. When you as the agent set the target market, you then know what needs to be said in the advertisements and on the internet.

The 3 best ways to bring in more buyers to your commercial property are:

  1. Internet listing is the best way to get the message of the property to many people. It is also highly cost effective. When you draft the advertisements, have due regard to the keywords that people use when searching properties on the internet. You can get these keywords from a keyword search on the larger search engines. Every property advert should feature a mixture of dot points of features, and narrative of explanation. A photo of the property will attract more enquiry, so ensure that the images you use are of high quality and have been taken at the right angles.
  2. Signage on the property will be high on the priority of every property promotion. Given that most properties are purchased by local investors or business owners, the signboard gets the message out quickly and effectively. Ensure that the signboard is placed on the property in a position that everyone passing the property can see. Get a special signboard on the property that lists the detail of the improvements and the methods of sale. Make it easy for people to contact you from the signboard by including a mobile phone number for afterhours contact. Always put your name on the sign so that people see you as the local property expert.
  3. Face to face meetings and direct calling of people on your database will be of high value to the quality of the enquiry you create. Today the database of agents is fast becoming the source of the best deals and the quickest property inspections. When you list a property, go straight to the database and find the people that are looking for that property type. To maintain the database, every property campaign and all the enquiries made should be tracked and captured in the database for later use or creation of inspections.

Even though most agents will say that the property market is tough and slow today, the reality is that many agents do not do enough work on their listings to find the buyers and get the inspections under way. When you have just listed a property to sell or lease, that should be the start of the hard work, and not the end of the matter.

Commercial Agents – Attracting the Right Tenant Enquiry for Better Leases

When it comes to leasing commercial property as an agent in this market, you need plenty of enquiry to convert into new property occupancy. In most cases, the enquiry will come from the local area and on that basis you should be constantly contacting all the local business owners and tenants.

The most common churn factors in commercial property leasing at the moment are:

  • Relocation for better rent,
  • More or less space,
  • Lower occupancy costs, or
  • Better improvements.

There is no doubt that when the commercial property sales market tends to slow, there is still a lot of opportunity in leasing. Business does not stop; it just changes and you need to see how you can serve those changes.

It pays to specialise in a property type and location so you can optimise the leasing opportunities you can put together. When you talk from a position of knowledge and information, landlords and tenants cannot avoid your services and offering. If you can prove and show that you really have got your hand on the market trends, then opportunity awaits.

Many commercial agents have made significant income and commissions from property leasing. It simply comes down to the following factors:

  1. The property type that you specialise in and what you know about that
  2. The size of property that you set as your minimum benchmark for leasing
  3. The types of tenants and landlords that you service
  4. Your knowledge of the local area with regard to rental types, lease types, and marketing strategies
  5. The supply and demand of property locally that can have impact on future enquiry
  6. The growth of the local business community that will create changes in property demand or usage
  7. The changes to the demographics of the surrounding population including population type, work requirements, spending patterns, and economic circumstances
  8. Changes to transport and services infrastructure that can impact property occupants and the way in which people access property for business purposes

So these factors will tell you what is happening in the local area and should be flagged to help you find the opportunity waiting to be tapped. Even when the sales market is slow or challenging, it pays to devote some of your time to leasing the better property types locally.

Keep in touch with the local business community so you know exactly what they are looking for and when they need it. An agent with this information is the agent of choice for business leaders and property investors today.